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Web designers were the only person you could probably go to, if you needed a good looking website, with a great design, a decade ago. However, with technological advancements moving in, today we have UX designers, UI designers, UX engineers, Design thinkers, Production designers, Instructional designers, Service designers, Visual designers and so on, just to ensure you have a good looking, attractive and customer engaging website, that will attract a huge customer base and push you ahead in the competition.
Web designers design websites. This is true even today. However, today it is not sufficient enough for a web designer to offer the look and feel of the websites and mobile apps, that attract customers and has the capability to uplift the face of a website, making it stand out prominently in the increasing competition.
This term was coined a few years ago by Don Normann. UX design focuses on elevating the experience of the customers, while using mobile apps and websites, to a whole new level. UX design is much more than a website designed without any flaws. UX designers focus on offering more. They offer unexpected experiences to the customers, to make it more engaging and engrossing. This whole new experience focuses on each element of the website or mobile app, rather than the entire website. UX designers use animations as well as microinstructions extensively to ensure exclusive experiences offered to the users.
As the name suggests, interaction designers are experts in offering seamless interactions between the machine and the humans. They elevate how users interact with the interface of the mobile app or website and how fulfilling are the interactions for the customers. Interaction design also includes the voice-controlled interaction with the mobile app or website, where the customers can use voice control to use the app, instead of touch and swipes.
UX designers who work on the design of products are often given a different name of product designers. For example, Google Chrome is a popular browser, used globally. However, it is a product and technically a website. Most of the UX designers are Interaction designers as well as product designers, hence often categorised under the category of UX designers.
The workflow at a web designing company is as below:
The workflow at a UX company is as below:
The main difference between the workflow of the UX company and web design company is in the variations in the involvement of the client. Designing of the prototype also makes a significant difference. UX designers are more customer satisfaction oriented and focuses on personalised services and offerings to the customers. They ensure to offer customer-oriented engagements, thus making the website and app designs more competitive and customer engagement.