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USA

1306, Inverrary Ln, Deerfield, Greater Chicago Area, IL, 60015 +1 602 910 4533 ux@nextbrain.studio

Blog List
24 September, 2019

What Is Games ‘User Experience’ (UX) and How Does It Help

In the game development industry, User Experience (UX) is centred around the psychology of the end-user, where the player thinking process, behaviours are taken into consideration. UX designer is much focused on the game functioning providing the end-user with ultimate gaming User experience

Why UX is needed in the Gaming Industry?

UX is needed in the gaming industry as the experience of the game for our real players and the design of our game may differ to some extent. The actual fun of the game gets spoiled totally if the game design does not match the real player expectations. The process of developing a game is always a challenging one and if the players are not experiencing the game as meant may result in needless confusion. 

Why UX is needed in the Gaming Industry?

The UX design practices are much needed in the video game industry as it contributes a lot to the user interface and design experience. It creates a satisfying and pleasurable user experience to the real players with UX design techniques. As the games are played for entertainment, the gamer’s cannot get adjusted to the poor game design. The design of the game should not be too easy or too difficult to play. The game should be designed in such a way that the player should easily understand the levels of the game and also the game should be challenging for the player. All these constraints are taken into consideration by the UX designer while improving a game design.

Role of UX Designer in the Gaming Industry

The UX designer helps in analyzing the real player’s expectations and designs the game accordingly with the help of the development and testing team. The UX designer checks whether more features need to be added to the game, whether the player understands the game rules, the user experience of the game is correct-enough to release and where more focus is needed during the process of repetition of the game. The UX designer even predicts the thoughts and perceptions of the player that are not technical. All these things will be handled by the UX designer. So it is extremely difficult to design a game without the help of a UX designer who focuses much on the functioning of the game and the end-user experience.

Role of UX Designer in the Gaming Industry 

UX in Game Design and Development

UX is used to ensure the real user experience that what you have designed is exactly reflected in the mind of the player. While designing a game not only the designer is responsible for creating a user-friendly design but also the whole team of game development are included for getting better results. UX plays a vital role in creating video games. Game development team along with the UX designers help a lot to provide the players with a better gameplay experience according to the psychology of the end-user. 

UX in Game Design and Development

UX in Game Design and Testing

UX provides perfect guidance as it helps in designing and then testing it on the real game players.  The UX designers help in designing the game and if any defects are found in the game or the user experience is not smooth, then again the modifications will be done in the designing part of the game. This process will be repeated until the user gets satisfied with the game designing. 

UX in Game Design and Testing

The UX designer plays a crucial role in designing a game considering the behaviours and perceptions of the real player and providing the end-user flawless gaming experience. 

NextbrainStudio is one of the best studios having innovative UI/ UX designers providing elegant designs that are user-friendly with thousands of satisfied customers all over the world.

 

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