27 March, 2020

How to Improve UX with AI and Machine Learning

Today there is no other technology like Artificial Intelligence (AI) which can enhance User Experience (UX). AI has made it much easier which is a win-win situation for both users and companies.

 As technology is rapidly changing, Artificial Intelligence(AI) has indeed reshaped the digital world. It has created a positive impact on various sectors like healthcare, finance, retail, and more.

Below given are the main reasons how AI and ML will improve UX

Artificial Intelligence (AI) and Machine learning (ML) has made it simple for the data to be grouped based on behaviours, demographics, patterns, and many other aspects.

The main idea is to make sure that every customer gets a clear user experience based on the behaviour which is derived from the previous customer history. In this way, every aspect of user behaviour is fed into algorithms generating useful patterns.

Then all the patterns are communicated with the help of an interface and later stages get converted into useful features and services that help organizations to enhance their user experience.

Advantages of AI and Machine Learning in UX

Depending on the algorithms, if they are good enough, then the data can be processed to the website visitors, which helps in keeping the data for future purpose.

The existing models can be altered as per the data so that the required information may be used accordingly. The algorithm can be changed according to the information, and the models which are existing can be finely-tuned to use the data optimally.

Artificial intelligence professionals can continuously make use of machine-based learning systems to keep in sync with various metrics like the bounce rates, location of users and more. In this manner, AI is proven to be a very powerful platform to conduct various types of tests.

Challenges in Implementation of AI and ML in UX

Both ML and AI are highly compatible with UX and share similar goals and principles. But when coming to the actual implementation, even the designers need to understand how to implement Machine Learning and AI in UX.

The product design team is required to start with the process based on a few principles. It is very much required to create a common language, and in order to make this happen, it is much important to put across the business goal first and the needed user experience.

If you want to strengthen the UX and provide an awesome user journey, then all Artificial Intelligence with ML methods along with UX can work in the same language and even share the same concepts. UX designers and AI technical experts must interact on a common platform and build a plan that will give a great visual experience to the end-user.

Future of AI and ML in UX

Today, customers are experiencing complete user delight, and it is easy to guess that it is ML and AI which are refining the user experience. According to IDC research, businesses that tackle the power of advanced technology such as ML and AI and influence predictive analysis have an expected increase in the success rate of 65% when compared to those that rely on standard technologies.

Apple maps and Auto-correction suggestions are just apparent and there is a whole data that is hidden can be explored using AI. Smart home assistants like Alexa are in the evolving stage and are more useful with good performance related to voice applications.

Conclusion

As there are more users who want to engage themselves and even their interpretation of the usability of ML and AI in UX space, for sure UX is going to have a bright future. Nextbrain Studio is the top UI/UX design agency in Bangalore offering appealing and interactive images to enhance your business.